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MCLA Arts and Culture (MAC) is an MCLA program that supports interdisciplinary, arts-related projects. Formerly called Berkshire Arts and Culture, when the organization's name changed to MAC during Winter 2021, I was asked to create a new logo. These images illustrate my process when designing the logo, from sketching ideas to testing different color schemes. The MAC staff's feedback on these drafts decided the final design, which I made in Adobe Illustrator.
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